Wonderfront Music Festival
Goal — Improve following and attendee engagement while relaying festival information
Role — Graphic Designer,
Motion Designer, Brand Strategy
Biggest Challenge.
Our biggest challenge was receiving consent on final design decisions from our bigger artists such like Gwen Stefani, Zac Brown Band, and Kings of Leon.
Motion Graphics.
At the beginning of 2022, social marketing strategies switched from promoting on Instagram to TikTok.
My experience as a motion designer allowed for the company to easily transition from static to motion graphics.
Partnerships.
We partnered with different brands across San Diego for giveaways in order to draw in a variety of attendees.
Flexibility.
The music industry can change overnight. Requests were last minute and flowed with the demand of the executives based on trends, sales, and artist requests.
Want to see more?
Check out their Instagram for more content.
Minted
Goal — Promote brand offerings throughout the holiday season on socials and site
Role — Designer, Art Direction, Photo Retoucher, Instagram, Pinterest Ads, Facebook Ads and Web Designer
Instagram Stories.
Creative briefs were handed over and carefully analyzed by myself on how to proceed art direction wise using in-house photography.
Pinterest Ads.
Using information from the SEO team, graphics were designed to show products to target audiences.
