2Fit
Car Wrap and Campaigns for growing startup.
2Fit Brands is a consistent client that continuously reaches out for design needs. The company has grown from an idea cast by two strong female entrepreneurs to a funded full throttle vegan protein bar that can now be found on the shelves, on Amazon, and featured growing as a company at numerous conventions nationwide.
Brand Identity // Print Marketing // Photoshop Retouching
The Problem
The startup had come up with the idea to invest in a jeep that then could be wrapped in order to promote visual identity of the brand at future events and locally. The ask was to create a fun design that features the brand yet does not come off as a stale predictable marketing piece. The preference was to have an eye-catching design that has all the information included yet did not scream buy me. Instead, the design was to capture a playful, more curious side to the brand that has yet to be developed out.
Competitive Analysis
The client referenced this example as an example of something that they do not want. The jeep is too focused solely on the product and advertising it without anything special done with the design.
As terrible and outdated of an example this is, this Lilly Pulitzer jeep was iconic at the peak of its promotional period. The design was simply a pattern that was fun, desirable and eye-catching yet still promoted the brand.
First Previews
The design that ended up peaking the client’s interest was an afterthought that I threw in at the end of my first pitch. The client loved the playfulness and effectiveness of this patterned design and therefore we moved on with this concept.
Feedback
Final Design Specs
After some back and forth, we came to a final design that was then sent off to the printers and adjusted to their requested specs.
